Quality healthcare is a standard for living a healthy life, but the ways in which providers and organizations deliver care is far from being standardized.

Point solutions and out of the box app development are quickly becoming less relevant in the healthcare industry. Custom application development is taking over as the push for interoperability and an improved patient experience continues to expand.

Custom apps are now an integral part of providing an optimized patient experience. Let’s take a look at some of the major custom application features organizations can employ for a patient-centric approach to healthcare:

Wearable Healthcare Tech

Wearable health devices are experiencing a major surge at the moment, and organizations should be prepared for this trend to continue. Everything from consumer devices to prescribed medical units are collecting and analyzing healthcare data about the wearer, and this data will prove to be valuable in improving diagnosis and treatment phases.

Having a custom application that supports wearable healthcare technology can help to streamline the data collection and organization processes and turn that data into usable insights. Consider the benefits of having data directed to the patient’s medical records, receiving alerts when data is outside the norm, and maintaining ongoing communication between patients and their providers.

Mobile Apps

When most people think of mobile apps, it’s easy to associate them with distraction, free time, or even work. Healthcare wasn’t an initial main use case when mobile apps first emerged, but times are changing. In fact, 66 of the nation’s top 100 hospitals have their own mobile app, 38 of which were custom-made in-house.

Mobile apps can be used for patients to access medical records, send questions to their provider, access office visit details, request prescription refills or appointments, or other activities that were previously satisfied with a phone call.

Keep in mind that it’s not just about having an app, but rather how you use your custom mobile app to engage your patients and help them take control of their health.

Patient Portals

Custom patient portals are becoming a standard expectation in healthcare, but we’ve just begun to scrape the surface of its potential.

Recent research indicates that 52% of all patients have access to a patient portal, with about half of those actually using the portal to access medical records. Engagement with health technology as a whole is also on the rise, especially as more organizations adopt technology solutions.

As the case with mobile apps, it’s not only a matter of making the technology available but rather how you’re using the technology to provide a patient-centric experience and encourage engagement.

The Challenges of Custom Application Development Aren’t Just About Coding

It’s important for any healthcare organization pursuing custom application development to realize that the challenges go far beyond coding and deployment. Technology is too expensive an investment if it’s not going to satisfy your specific intentions.

Just as research shows that mobile apps and patient portal engagement are low, it’s critical that organizations examine their goals and tailor their app development to achieve those goals. Understand how patients want to communicate, what they expect from your technology, and what will make them most likely to engage with your solutions.

Challenges like privacy concerns, limited web access, and the desire to conduct business in person can all diminish the success of your investment. Thorough planning and research can go a long way in establishing strong connections with your patients.

To see what custom application development looks like in action, contact us today to learn more about our process.